The conversation around fraudulent practices in influencer marketing was revisited after Unilever CMO Keith Weed announced its possible partnership termination with influencers who didn’t organically gain their following, i.e. bought followers.
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It’s increasingly challenging to be heard above the pitter patter and companies bend over backward to stay above the online community pool. You may have heard of us through the grapevine, or many of you may not be in the loop (yet), but here is what we do: a lot of things. Ultimately we’re here to punch through the noise. (more…)