Key insights to effectively implement Instagram Stories for your business
With 400 million active users daily, the Instagram Stories format has been predicted to overtake its News Feed as the primary social sharing platform by the end of the year.
For this reason, the appropriate question to be asking yourself is: “How could Stories fit into your social media and online marketing strategy?” It is safe to say, however, that the format is still new and foreign to master – how can one know what to aim? What qualifies as an effective Story and what type of content should you be posting? That’s why we love digital marketing, it keeps you on your toes.
Luckily, your favourite digital marketing agency and creative studio is here to break down the key insights (based on Delmondo’s report) into utilising Instagram Stories to your advantage. The KUMO team in Bali are happy to assist you to properly understand Instagram Stories for business, so you can join the shindig without looking like a fool. We’ve got you.
The average rate for Instagram Stories is around 7.2% of your Insta following, with great variations depending on your sector. We’ve slapped in a table below (thanks to Delmondo) to give you a better taste of the success you could be having in regards to your business’ Stories performance. It’s worth noting that Stories are ‘intent-driven’ (the user has to tap to view them), hence the average rate for regular Instagram posts is reportedly 3 times more.
Keep them short to keep them keen. Completion rates are highest for Stories of ten frames or less. If you have something super significant to impart, Stories between 21 and 40 frames long also have fairly stable completion rates. The key is to get viewers invested. Once they’re hooked, they are more likely to keep tapping away and less swiping. Users love to get a detailed inside perspective, but make sure to capture the most relevant info in the first 10 frames.
Turns out, more people by average swipe away from the first frame than any other part. This means if your first frame is dull or repetitive, your real content will end up being in the bin as a waste of time and energy. Plan your hook and delivery – how can you lure viewers in?
Best Time to Post
There’s not a right or wrong time to post. It depends on your brand, audience, niche, and other factors that truly dictate your best time to be active on social media. Have a look at the figures below. Late night to early morning sees the highest completion rates. This could be true on Insta, as users (especially with the more immersive nature of Stories) are willing to wait for their slice of free time before consuming such content. You can take advantage of this as brands are typically due to post during business hours, so the chances of your posts standing out outside of business hours are greater.
We’ve come to the most important bit. What are the effective types of Stories content? While it’s unlikely to get Kylie Jenner or Cristiano Ronaldo to promote your business, you can get in touch with an influencer, try putting up a poll, play with stop-motion, and more exciting things we can come up with together!
We hope you feel less lost than before reading this week’s blog. Even if you are, we’re only an email away. As your reliable digital marketing agency and creative studio in Bali, you can talk to us about your social media and online marketing needs.