The conversation around fraudulent practices in influencer marketing was revisited after Unilever CMO Keith Weed announced its possible partnership termination with influencers who didn’t organically gain their following, i.e. bought followers.
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Whether crowded malls give you anxiety or you have no time to leave the office for a new wardrobe, it’s hard not to love online shopping. It’s quick, convenient, and is a big business as its own entity. With stronger integration and the foundation of social media marketing, you could further propel your online retail business to success.
The ever-changing nature of digital marketing loves to keep us on our toes. To our fellow Chief Marketing Officers out there, how’s the constant digital transformation treating you? It’s as though whenever new technologies enter the market, you need a new outlook on basically everything. Traditional marketing organizations, in particular, need to be thinking two steps ahead. On the other hand, Bali based digital marketing agency and creative studio KUMO prefers to ride the wave (of trends) that come our way.